A reflection on 'media', through history, from analogue to digital tech - Touch the heart. To engage the mind. To move the hands

A reflection on 'media', through history, from analogue to digital tech - (to) Touch the heart. To engage the mind. To move the hands

Poh-Sun Goh, 28 April 2022, 0630am, Singapore Time

To 'catch attention', show (say or articulate value), encourage listener (audience) to try out, touch, feel, then 'buy' in or purchase (essentially bring home, take to work, and use).

Calling out. 'Hawking' wares and services. Banners. Flyers. Posters. Pamphlets. Handouts.

Billboards. Headlines. (physical) Papers. News(worthy)papers. Journals. Books. 

... became ....

Broadcast media - radio, television (mass media)

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(personal media)

Vinyl (records) - recordings of speech, and music

Movie (reels)

...

Cassette and VHS tapes

....

then

Digital media. (the) Internet. Devices. Software. Apps.

engaging

Audience(s), Networks, Communities, Fans

-----

became

Social Media - e.g. Instagram, Twitter, Podcasting, YouTube, Short form video on social media

.......

Fundamentally the tools, technology and platforms evolve and change

The underlying purpose or 'jobs to be done' stay the same

to 'catch attention', show (say or articulate value), encourage listener (audience) to try out, touch, feel, then 'buy' in or purchase (essentially bring home, take to work, and use).

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With Micro-Scholarship - the whole 'town', all members in the 'town-hall' have a voice, and get involved !

The collective or 'hive-mind'. The network(s)

Driven by passion and engagement. The fans. The engaged. 

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"Touch the heart. To engage the mind. To move the hands." Poh-Sun Goh, 28 April 2022, 0640am, Singapore Time